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Investment Approach
Hurley Capital utilizes fundamental analysis to find strong sectors and solid companies within these sectors with company-specific catalysts.  Investments are focused on business models with high free cash flow yields, low valuations, and exposure to growth opportunities.   Hurley Capital's investment process can be broken down into 3 steps:

Step 1: Fundamental Sector Analysis

Identify an attractive sector using internal and external fundamental research. A strong sector displays the combination of positive secular trends, discounted valuations and understandable risks.
Step 2: Valuation - Find a Cheap Company in that Sector
Screen for companies in identified favorable sectors that fit the investment criteria.  The potential investment should have a high free cash flow yield, attractive ROIC, and strong growth prospects pursuant to the identified positive sector trend.
Step 3: Fundamental Research

Undertake a comprehensive analysis of potential risk factors that may include interviews with companies' management, regulators, competitors, suppliers, customers, and other industry experts. Research on the target management team focuses on management track record/credibility, business strategies, and capital allocation strategies.

Look for positive company-specific catalysts, which may include restructuring, management change, misunderstood assets, little sell-side research coverage, spin-offs, lack of competitors to be compared to, debt-paydown, or emergence from bankruptcy.

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